Chinese | English

Development History

Sellers Union Group was founded in 1997 by Mr.Xu Pingju and other 6 founders. After over 20-year's fast development, the Group has now become an industry-leading enterprise with advanced operating mechanisms, progressive cultural concepts and synergistical multi-business models.

  • Enterprise Start-Up Period (1997-2003)

    The stage of an order-based transactional enterprise that selling and buying products by informational advantages

    Achieving one-stop purchasing and selling from single bathroom products to daily consumer goods

  • Subsidiary Corporation Period (2004-2010)

    The stage of enhancing the value of professional products and providing foreign trade supply chain service

    Consumer goods export and market procurement service trade developed rapidly

  • Group Operation Period (2011-2020)

    The stage of planning the layout of foreign trade ecosystem business

    Business expanding to cross-border e-commerce, international logistics, consumer goods import, tourism & exhibition and other fields

  • Continuous Entrepreneurial Period (2021-2030)

    Achieving the stage of a ten-billion-scale super enterprise

    Focusing on data empowerment to promote business and investment

    Setting up new five-year performance goals

  • 2003
  • 2000
  • 1999
  • 1998
  • 1997
  • 2010
  • 2008
  • 2006
  • 2005
  • 2004
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2022
  • 2021
  • Market Union was founded, which was the first attempt to explore the subsidiary model in the industry.
  • The company's export amount achieved 30 million dollars, and was rated as "Ningbo's Top 100 Export Enterprises".
  • The export amount of the company achieved 12 million dollars. The business expanded to mainstream markets such as Europe and the United States.
  • Sellers Union became one of the earliest exporters of consumer goods in Ningbo, and set up purchasing office in Yiwu.
  • The export amount of the company achieved 5 million dollars, and the product categories expanded to Christmas items.
  • Sellers Union was founded in Ningbo Free Trade Zone, which mainly sold plastic supplies such as shower curtain and tablecloth.
  • Sellers Union Group was registered with 101 million yuan registered capital.
  • The export volume of the Group exceeded 200 million yuan, and the market covered more than 120 countries and regions around the world.
  • The Group was rated as "Zhejiang's Top 100 Enterprises in Service Industry".
  • The company won the title of "Ningbo's Top 100 Comprehensive Enterprises".
  • The company donated more than 300,000 yuan to Wenchuan earthquake-stricken area and received the "Charity Award" from Zhejiang Charity Federation.
  • The export amount of the company achieved 100 million dollars for the first time.
  • The global market covered more than 60 countries and regions, and important cooperative suppliers exceeded 1,000.
  • Union Source and Union Chance were founded.
  • Yiwu warehouse distribution center was established and operated.
  • Ningbo logistics distribution center was established and operated.
  • Hu Chunhua, member of the Political Bureau of the Central Committee of the Communist Party of China (CPC) and Vice Premier of the State Council, inspected the Group.
  • Mr. Xu Pingju, the President of the Group, was elected as the standing member of Zhejiang Provincial Committee of China National Democratic Construction Association and the standing member of the 15th Ningbo Committee of Chinese People's Political Consultative Conference (CPPCC).
  • The Group's import and export volume exceeded 5 billion yuan, hitting a new historical high. Union Grand and Union Service were founded.
  • The Group donated 6.66 million yuan to support the local government in fighting against the epidemic.
  • The Group's annual revenue exceeded 4 billion yuan, bought the headquarter building in Ningbo High-Tech Zone.
  • Wesina and Auland became the proprietary subsidiaries of the Group, and Paramont became the joint-stock company of the Group. Union Deco was founded in Hangzhou.
  • The Group released the new mission, vision and core values.
  • Union Grand Business Division and Union Service Business Division were founded. The employees of the Group exceeded 1,000.
  • The Group set up a discipline inspection and supervision working group, tried out the subsidiary political commissar mechanism, and improved the honor system.
  • In order to celebrate the 20th anniversary of the Group's founding, "S-Day" was announced on September 9th.
  • The business partner plan was implemented, and 66 core employees became the partners of the Group.
  • The Group donated 10 million yuan to "Tongxinsiyuan" Charity Foundation of China National Democratic Construction Association.
  • The Group invested in United Media Solution (UMS) and entered the field of digital marketing.
  • Mr. Xu Pingju, President of the Group, was elected as the Vice Chairman of Ningbo Municipal Committee of China National Democratic Construction Association.
  • The Group was rated as "Ningbo's Top 50 Private Enterprises".
  • Greentime and Union Home were founded. The Group invested in Yayalegou, expanding the field of imported consumer goods supply chain.
  • Sellers Union Group was rated as "Ningbo's Top 10 Export Enterprises" for the first time. U-Tour Trip was founded.
  • The Group donated 1 million yuan to set up "Silk Road" Educational Foundation.
  • Wang Yang, Member of Political Bureau of the CPC Central Committee, Vice Premier of the State Council, inspected the Group.
  • Bestore Trading (cross-border e-commerce), Port To Port Logistics (international logistics), Ningbo Union Supply Chain (comprehensive foreign trade service) were founded. The Group's foreign trade business ecosystem was initially formed.
  • The Group's export volume exceeded 510 million yuan, and was selected as "Ningbo Advantageous Headquarters Enterprise".
  • Union Deal was founded. The employees of the Group exceeded 800.
  • Union Vision was founded. Sellers Union was rated as "Ningbo Export Famous Brand Enterprise".
  • The Group's export volume exceeded 250 million yuan, and was selected as a Class AA Enterprise by China Customs.
  • Sellers Union was founded.
  • The Group became the promoter of Ningbo Huajian Venture Capital's foundation, and the registered capital was 100 million yuan.
  • The Group invested in Touch-Rich and Quantum Jewelry.
  • Huiyou Business Operation and Chuangzhan were founded.
  • Mr. Xu Pingju was elected as the 16th Vice Chairman of Ningbo Federation of Industry and Commerce, and was awarded the honorary title of "Ningbo Outstanding Constructor of the New Era of Socialism with Chinese Characteristics".
  • Mr. Xu Pingju donated 10 million yuan on the occasion of the 120th anniversary celebration of his alma mater Nanjing Forestry University.
  • The annual import and export volume of the Group exceeded 1 billion dollars.
  • Bravo Union was founded.
  • Donated 2 million yuan to support the construction of Fenghua Xuedou Temple.

Honors

  • Patrick Xu was awarded the title of "National Excellent Member of China Democratic National Construction Association"
  • Patrick Xu was awarded the title of "Advanced Individual of Poverty Alleviation Award" by China National Democratic Construction Association
  • Patrick Xu was awarded the title of "Excellent Entrepreneur of the 40th Anniversary of Reform and Opening-Up of Zhejiang Provincial Committee of China Democratic National Construction Association"
  • 2017 Annual Charity "Special Contribution Award"
  • 2012 Ningbo Service Industry Top 10 "Growing Star" Enterprise
  • 2012 Ningbo Foreign Trade Advantageous Growing Enterprise
  • Ningbo Advantageous Headquarter Enterprise
  • 2013 Ningbo Innovative Foreign Trade Enterprise
  • Sample Enterprise of China Foreign Trade Export Leading Index (ELI)
  • 2012 Foreign Trade Development Advanced Enterprises
  • Ningbo Customs Senior Certified Enterprise
  • China Export Credit Insurance AAA Customer
  • Strategic Partner of China Sinosure
  • Zhejiang Famous Export Brand
  • Ningbo Famous Export Brand
  • 2007 Ningbo's Service Industry Top 50 Enterprises
  • 2010 Zhejiang's Service Industry Top 100 enterprises
  • 2010 Ningbo's Top 100 Comprehensive Enterprises
  • 2014 Ningbo's Top 50 Private Enterprises
  • 2016 China's Top 500 Foreign Trade Enterprises
  • Vice President Enterprise of Ningbo Enterprise Association for Foreign Economic Relations & Trade
  • Ningbo Top 10 Best Employers
  • The Employer with Greatest Development Potential in Yiwu
  • 2012-2014 Charity Advanced Enterprise
  • The Meritorious Service Bronze Award of Red Cross Society of China Zhejiang Branch
  • Benevolent Enterprise in Poverty Alleviation, Social Support & Caring