On the afternoon of January 4th, 2024, the investment and equity signing ceremony between Sellers Union Group, New Zealand Riverland Foods and Ningbo Zhi Feng IoT Co., Ltd. was officially held at Sellers Innovation Building. Leaders and representatives of the Group, including Patrick Xu, Ying Wu, Rainbow Wang, Kevin Ma, Kelly Fang, Peter Chen, as well as Richard Zhu, General Manager of New Zealand Riverland Foods, Becty Yan, General Manager of United Media Solution (UMS), Ariel Yan, Sales Director of UMS, Lan Xu, General Manager of Zhi Feng IoT, Zesong Yang and Ye Chaohui Ye, Partners of Zhi Feng IoT, attended the signing ceremony. Representatives from all parties signed an equity cooperation agreement, took photos as a souvenir, and jointly attended the celebration dinner.

Richard Zhu, General Manager of New Zealand Riverland Foods, stated that the global pet economy has continued to grow dramatically in recent years, and high-end pet food has unique market characteristics such as high penetration. New Zealand Riverland Foods has keenly noticed this business opportunity and has built a professional localized production and operation team relying on the natural resource advantages of New Zealand's animal husbandry origin country and New Zealand's unique global pure reputation in the food industry, which is committed to providing professional research and development and production manufacturing services for global pet food brand customers. At present, the company's services mainly involve pet food production, market access qualification application, packaging design, formula research and development. The company has a professional laboratory to achieve product compliance with food access standards in different countries around the world. Through the development of functional products, it can meet the needs of differentiated users and effectively solve a large number of pain points for pet consumers. Several internationally renowned brand companies or channel operators have visited the factory and signed long-term cooperation intention agreements with the company. After the normal operation in 2024, the company is expected to achieve annual revenue of tens of millions of dollars. New Zealand Riverland Foods is a major local project, and its opening ceremony will be held in March this year on the South Island of New Zealand. Local politicians and officials will be invited to attend the ceremony, and the Group, as one of the important investors, will also be invited to attend this important event.

Lan Xu, General Manager of Zhi Feng IoT, said that Zhi Feng IoT is the company that has investment attraction and settlement by Huiyou Leading Innovation Park operation company of Sellers Union Innovation Building. At present, over 80% of the employees belong to the R&D Department. Although Zhi Feng IoT is a start-up team, they have a strong love and a high pursuit for technology. They are a young and enthusiastic team. The core team members all graduated from related majors such as software engineering, computer science, information technology and optical communication engineering. The team has more than 5 years of cooperation experience, and has rich practical experience in artificial intelligence, big data, Internet of Things, and software development. They are good at utilizing cutting-edge technological advantages to improve product delivery quality and user experience. Now the company has 2 invention patents, 1 utility model appearance invention patent, and has applied for 11 software copyrights, completed the certification application for high-tech enterprise and the application of Zhifeng Internet of Things Engineering Technology Center in Ningbo High tech Zone. The company has achieved successful cases in the development and operation of major projects, including the Ningbo Smart Education Platform, State owned Asset Big Data Management Platform, and FITNOW Encounter Sports Platform. The company's continuously enhanced software system development and customized delivery capabilities will undoubtedly help Zhi Feng IoT achieve greater development and higher performance leaps in the future with the support of Sellers Union Group.

Patrick Xu, Chairman of the Group, expressed that it was very happy to successfully invest in two excellent enterprises at the beginning of the new year. The Group is very grateful for the trust of the signing companies. The Group invested in UMS in 2017, and both sides have exchanged and learned from each other through years of cooperation, and has achieved positive growth in the business development, which has laid the foundation for once again partnering with New Zealand Riverland Foods project. As an important investment project of the Group, we have full confidence in the future growth of the project, especially the overseas professional team and its operational capabilities. We believe that there will be very broad business opportunities in the context of consumer upgrading and the surge of the pet economy. Although the Zhi Feng IoT is a young team, they not only understand technology but also have profound insights into commercial operations. The government and three major operator projects that have been implemented so far are a good demonstration of their strength. This equity cooperation meets the current demand for digital trade transformation and upgrading, and Sellers Union Group also has diversified practical application scenarios in the field of foreign trade ecosystem. We believe that with the technical capabilities of Zhi Feng IoT, there will be more opportunities to plug digital wings into various traditional industries for another takeoff. The Group is currently laying out three business tracks, namely the $800 million B2B export trade track, the $400 million cross-border e-commerce B2C export track, and the $200 million foreign trade service ecosystem business track. In recent years, we have achieved good results in the investment layout of the foreign trade ecosystem business. We have had deeper understanding about the importance of the foreign trade ecosystem layout business for future development. This track will play an important role in promoting the achievement of $10 billion in performance in the next 10 years. We have our own investment layout philosophy, and we do not focus on the current valuation of the project, but rather on whether the project has good future growth potential. We focus on finding those who have similar values with us, hoping to create long-term value together and persist in doing difficult and right things. We believe that investment does not solely focus on financial returns. Whether there is intelligent interaction and resource synergy in the process, whether it can form a joint force to generate new competitiveness, whether it can find new business breakthroughs or growth opportunities, and whether project development is more imaginative, sexy, and sustainable are the core principles that investment empowerment should follow. This is also the business philosophy that Sellers Union Group has always adhered to in building ecological synergy and symbiotic organizations.